Miller Lite is a 4. Miller Lite was the first successful mainstream light beer in the United States market. Under the new management, Meister Brau Brewing encountered significant financial problems, and in , sold several of its existing labels to Miller. The recipe was relaunched simply as "Lite" on packaging and in advertising with "Lite Beer from Miller" being its "official" name until the late '90s in the test markets of Springfield, Illinois , Providence, Rhode Island , Knoxville, Tennessee , and San Diego, California ,  in , and heavily marketed using masculine pro sports players and other, so-called, macho figures of the day in an effort to sell to the key beer-drinking male demographic. Miller Lite was introduced nationally in
McCann-Erickson’s ‘Tastes Great … Less Filling’ Puts Miller Lite in the Game
Great Taste - Less Filling | Hook Agency
How do you create a whole new market for your product, and then dominate it? By Being different. By going against the common conception rather misconception. Miller Lite took on the debate, and in every ad featured two manly idols declare, which was better — Great Taste , or Less Filling. And with Miller Lite, the first-ever beer in the light category, you could have both! For decades after this campaign launched, Miller Lite dominated the light beer market they essentially created.
Miller Lite Great Taste Less Filling T-Shirt - Blue
We have previously accepted high-quality guest articles from select experts. We are not currently accepting guest articles at this time. How do you create a whole new market for your product, and then dominate it? Just by web design or SEO? No — By Being different.
Please note these deadlines are not guaranteed due to areas out of our control such as provider and custom delays. We recommend ordering as quickly as possible to ensure arrival before the holiday. You know your favorite light brew doesn't fill you up and you love its taste, so there's no need to argue about it - especially with yourself! Holiday Shipping Deadlines.