By Carly Stern For Dailymail. That started to change last year, after former CEO Mike Jeffries — who was responsible for the hyper-sexualized ads — left the company, paving the way for a new, less risque marketing strategy. These days, the brand's website and catalog feature models actually wearing the clothing it's trying to sell — and seeing those new shots side-by-side with the older, more scandalous ones is truly fascinating. Scroll down for video. My, how covered up you are! Sexed up: In the '90s and '00s, many of the brand's campaigns featured naked or nearly-naked models.
Exclusive: Inside the New (and Very Naked) A&F Quarterly
A&F Quarterly: The Story of Abercrombie's Highbrow, Controversial, Sort of Amazing Magalog - Racked
To buy yours, you would have had to reserve a copy online and then pick it up in the store between the hours of 11 a. Once you were in possession of the catalogue, a red warning label assaulted your eyes with a reminder that the pages within the plastic wrapping contained adult content and nudity only appropriate for people 18 years old or older. The Shophound went and picked up a copy and compiled a handy statistical analysis of its nudity:. Note that if the same bottom was bared in multiple photos on the same page, we only counted it once, and, as the publication is from a chain of gay bars masquerading as clothing stores, the photos of guys vastly outnumber those of the gals — but then you probably knew that.
Nudity? A&F; Quarterly Has It Covered
The Quarterly' s inclusion of nudity and sexuality has been a continual controversial topic. Positive criticism during its initial American run — called it an ingenious marketing tool, the envy of the publishing world,  which "redefined the All-American look for teenagers. There were numerous lawsuits and boycotts focusing on moral and religious grounds which included the National Coalition for the Protection of Children and Families, the American Decency Association , and the Focus on the Family organization.