But apart from the usual stuff like mobile phones, make-up, consumables and clothing, what else can be found in the deepest, darkest depths of Taobao? This is definitely more aimed at Chinese students of the English language, but could definitely be used for those of us studying Chinese, too. At This hefty coin, with YES engraved on one side and NO on the other, is perfect for those of us who have trouble making decisions on a daily basis. Just flip this coin, and let it decide for you! It will cost you just 9.
China e-comm story: There is little you can't buy on Alibaba’s Taobao app
Indian govt bans AliExpress, 42 other Chinese apps: Full list here
However, the most significant change, he explains, is the weighting of content-related elements — mainly short videos and livestreaming — on the homepage. However, the platforms are not in direct competition when it comes to the consumer journey, Wei notes, and brands will have to adapt video content to each. For a transaction-driven platform like Taobao, he suggests, content within videos has to be more focused on actual product uses, reviews and recommendations that will drive direct conversions. However, a platform like Douyin, which is more suitable for awareness generation and brand-building, calls for inspirational and engaging short-video content. What does this mean for the industry? Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.
Taobao accelerates short video development
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Indian govt says these apps were found 'prejudicial to sovereignty and integrity, defence of India, security of state and public order'. Ministry of Electronics and Information Technology has issued the order for blocking the access of these apps by users in India based on the comprehensive reports received from Indian Cyber Crime Co-ordination Center, Ministry of Home Affairs, it further stated. Popular shopping website AliExpress was among the banned apps, which comes a big blow to Chinese e-commerce major Alibaba.